Sajid Opines

Introduction What is Digital Marketing? In simple words, marketing at digital platforms i.e. via internet is what we call digital marketing. However, there are significant differences between traditional and digital marketing. For diving deep into the concept of digital marketing, I need to develop a completely new blog post. For now, just keep the concept and scroll down. What is Digital Marketing Strategy? Obviously, for digital platforms, you need to develop strategies based on the art and science of digital platforms, which we call digital marketing strategies. Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are two different things, although both are linked with the same platform i.e. Search Engines. So, let’s first understand what search engines are. What are search engines? Search Engines are those platforms on internet where people find the answers of their queries. Usually Search Engines are a huge database of web pages made by people for the p...

Before I set out to pinpoint the success factors at SEO, short form of Search Engine Optimization,   let me brief you about what actually is SEO. What is SEO? Search Engine Optimization is optimizing your content on website, and website as whole, so that whenever an internet user searches for something, your website pops up at the first place on whatever search engine he/she is using. For more details on SEO, what are the factors of ranking on first place, please read the following article written by me Introduction to SEO | Search Engine Optimization Nature of SEO The nature of search engine optimization is of a process. SEO is not an objective to be achieved once, rather it needs continuous and consistent efforts to optimize a site for both search engines and the ultimate users. SEO Knowhow SEO Success Factors There are three main areas in SEO, which if integrated effectively, will lead to the ultimate success. These are, Technical SEO On-page SEO Off-page SEO ...

What is on-page SEO? On-page SEO, as the name suggests, is all about our efforts on our website. It covers all intentional steps and efforts for boosting the traffic on a website. What are those efforts? These efforts are manyfold. While, it may not be possible to discuss all these efforts or factors in detail, but I will try my best to give a brief introduction to all or most. If you are new, and you have no idea what are those factors and you just want to know those names, I suggest you please visit the following link first Introduction to SEO | Search Engine Optimization On-page SEO Keyword Usage Keywords are those words or set of words, which are key to getting ranked in search engines if used carefully. The concept is that, your content should contain those words which people are using frequently on search engines to get some results. For example, if I want to watch a bollywood movie, and I have no idea which movie is most liked by people, so I will type some ...

Introduction & Importance of SEO Do you know when you search on any browser or more specifically on a search engine just like Google, there is ample of content available for your search query, but who decides which websites to show you on the first page and even at the top, which websites to put at last pages and even at the bottom. That is the task of Google’s algorithms. To know more about algorithms, please follow the link below. Learn About Algorithms on Khan Academy But we can develop such write-ups which can be ranked higher. We do this in SEO. Search Engine Optimization is usually abbreviated as SEO, and it helps in telling Google’s algorithms that your content is more valuable than others, so that Google shows your Content at the top. SEO factors Being a random user of internet, you do not need to dive deep into this matter but being a writer, you must understand what SEO is and how SEO rich content can be developed. We will briefly talk about it in this a...