Introduction to SEO | Search Engine Optimization

Introduction & Importance of SEO

Do you know when you search on any browser or more specifically on a search engine just like Google, there is ample of content available for your search query, but who decides which websites to show you on the first page and even at the top, which websites to put at last pages and even at the bottom. That is the task of Google’s algorithms. To know more about algorithms, please follow the link below.

Learn About Algorithms on Khan Academy



But we can develop such write-ups which can be ranked higher. We do this in SEO. Search Engine Optimization is usually abbreviated as SEO, and it helps in telling Google’s algorithms that your content is more valuable than others, so that Google shows your Content at the top.
SEO factors
SEO factors
Being a random user of internet, you do not need to dive deep into this matter but being a writer, you must understand what SEO is and how SEO rich content can be developed. We will briefly talk about it in this article.

Whether you write for your own blog or you are a content writer at some blog or any freelancing platform, you need to have command on SEO.
Google’s algorithms use some 200+ factors which we call SEO factors for ranking websites higher and penalizing others.

Two main categories of SEO factors include on-page optimization & off-page optimization.


On-page Optimization ( Click to know more)

On-page optimization is all about your efforts in developing the website. It further includes sub-factors such as
·         Keyword usage.
·         User-friendly website.
·         Internal page links.
·         Categorization of content.
·         Proper headings.
·         Easy to read sentences.
·         Content divided into parts for easy reading.
·         Display of relevant pictures.
·        The file name of the picture, Alt text for picture, caption.
·         An in-depth explanation of the topic covering all aspects.

Off-page Optimization

Off-page optimization is all about your efforts away from your website. It includes,
   ·  Link Building
   ·  Social Media Marketing
   ·  Brand name Mentions

Importance of SEO

Broadly speaking, Search engine optimization is of greater importance in ranking websites on search engines. which in turn helps in

   ·   Increasing website traffic
   ·   Reaching targeted audience
   ·   Source of earning

Summary | Conclusion

  1. SEO stands for Search Engine Optimization.
  2. SEO helps in ranking websites higher.
  3. There are two main categories of SEO factors.
We are coming up with new content about SEO which will be more detailed. Stay tuned.

Comments

  1. UNKNOWN31 August 2021 at 19:15

    Quickly and easily change your search engine with a drop-down menu on the search bar and save your favorite websites in one place. There are over 40+ search engines to choose from. Search Websites

    ReplyDelete

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