Success at Search Engine Optimization | Opinion

Before I set out to pinpoint the success factors at SEO, short form of Search Engine Optimization,  let me brief you about what actually is SEO.

What is SEO?

Search Engine Optimization is optimizing your content on website, and website as whole, so that whenever an internet user searches for something, your website pops up at the first place on whatever search engine he/she is using. For more details on SEO, what are the factors of ranking on first place, please read the following article written by me

Introduction to SEO | Search Engine Optimization

Nature of SEO

The nature of search engine optimization is of a process. SEO is not an objective to be achieved once, rather it needs continuous and consistent efforts to optimize a site for both search engines and the ultimate users.

picture of a person giving lecture on SEO
SEO Knowhow


SEO Success Factors

There are three main areas in SEO, which if integrated effectively, will lead to the ultimate success. These are,

  1. Technical SEO
  2. On-page SEO
  3. Off-page SEO

While the first two may seem easy, as those are directly in our control, the last one usually requires more professionalism and is linked with the long-term effects first two.

Requirements of an SEO specialist

The SEO specialist not only requires to be fully equipped with what happened in the past, what is happening at present, but also what is going to happen in the future. Google’s algorithms are constantly evolving, and the search preferences of internet users are also changing, therefore, an SEO specialist needs to have the knowledge of following things,

  1. Knowhow of recent changes in Google’s algorithms
  2. Past of SEO
  3. Future of SEO
  4. Focus on the user intent

Key points of this post,

  • SEO stands for Search Engine Optimization.
  • SEO means to rank your website as much higher as possible so to get more targeted traffic.
  • The nature of SEO is of a process.
  • Success at SEO depends on an integrated effort at Technical, On-page an Off-page optimization.
  • An SEO specialist needs to be updated with the past, present and future of SEO as well as the emerging shift in search behavior of the internet users.


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