Top 5 Reasons Why Social Media Marketing is undeniable for Businesses.

 

Social Media Marketing Sites

Introduction

Before jumping directly to the reasons, let me first discuss very basic things. However, if you know all this, do not hesitate to jump directly to the reasons we have compiled for your ease.

 

What is Marketing?

Marketing is building profitable relationships with customers. This simple yet comprehensive definition of marketing covers the entire marketing efforts.

 

Whether it is traditional marketing (Marketing before Internet era) or it is digital marketing, building relationships with potential customers in exchange for value is the essence of Marketing. However, due to shift in customer preferences, traditional marketing and digital marketing are significantly different.

 

What is Social Media?

Social Media is simply a network of people, connected via various social media platforms, who may or may not know each other.

 

One of the powerful reasons of the immense popularity of social networks is that they are easy to use and let people feel the need for affiliation. People follow each other, comment and share their views easily.

As per latest statistics of 2020, out of total population of 7.75 Billion, Active Social media users are 3.8 billion. You know what that indicates? A huge opportunity for marketing. (Validate it on SmartInshights, Global Social Media Research Summary 2020)

Popular Social Media Platforms

Some of the most used social sites are listed below,

1.    Facebook ( As of 2020, 2.6b monthly active users, Statista)

2.    Twitter (330m monthly active users, Statista)

3.    YouTube ( 2b monthly active users, Variety)

4.    Instagram ( 1 billion monthly active users, Oberlo)

5.    LinkedIn ( 310m monthly active users, Omni Core)

 

What is Social Media Marketing?

Marketing on social platforms is simply Social Media Marketing. By definition, it is not that much tricky, however, the practice has got more technicalities than simple marketing practices in traditional marketing.

 

The way customers behave, make purchase decisions, and interact with companies has made social media marketing yet another field.

 

 

Why Social Media Marketing is so much Important? Top 5 Reasons.

The reasons are listed below,

 

1) Huge Customer Base

2) Target Audience is Easily Achievable

3) It is Cost Effective

4) Easy and two-way Interaction with Customers

5) Easy to Track Performance 

 

1) Huge Customer base

The first reason is quite obvious. As we have mentioned per platform statistics, therefore, more people, more possibilities to increase customers.

 

All the marketing efforts, before and after internet, are around one and only thing i.e. People or customers.

 

Therefore, we can say, “Where there are people, there is Marketing”.

 

Hence, social media networks provide us a huge customer base, i.e. 3.8b active users, all connected in one way or the other. This giant gift of social sites provides a wonderful opportunity to market things.

 

Through social sites, it has now become so easy to get attention of a large group of people, one only needs to know effective techniques.

 

2) Target Audience is easily Achievable

 

One of the major differences in traditional marketing and marketing in internet era is that of Target Audience.

 

Traditionally, marketers would also design their messages as per their target audience but there was no surety whether the recipient of message was among the target audience or some random person.

 

Thankfully, on social sites, not only we make sure our message resonates with our target audience, but also that our message is only reaching to those who may be interested in our offer or business.

We can exactly mention the characteristics of our target audience such as, age, gender, place of residence and their interests etc.

 

3) It is Cost effective

Marketing on social media is cost effective too. So much so that, a minimum daily budget of around 1 to 5 dollars can be spent for any ad campaign depending on the platform.

·         Facebook charges $1 for impressions, $5 for clicks, likes, video views, $40 for app installs, offer claims etc. per day

·         Same for Instagram.

·         YouTube charges $10 per day minimum.

·         Twitter does not require minimum budget per day. It is up to us.

 

Therefore, it has become incredibly easy for small businesses to advertise its offer and get a targeted attention.

 

One only needs to have an engaging and captivating offer; the rest is the work of people connected with one another.

 

Probably, you have witnessed this so often in your timeline, that even without any paid campaigns, people start sharing aggressively any content which is attention grabbing.

4) Easy and Two-way Interaction with Customers.

Yet another powerful reason to incorporate social media marketing is that, it is now easy to interact with customers one on one, listen to their grievances and reply back with the desired solution.

 

Customers find it easy to contact companies on their social sites rather than filling contact forms on websites. One of the reasons may be that visiting websites needs one to have some adequate education, but social sites are so much easy that even people with no education can send messages.

 

Plus, it adds to customer satisfaction if company replies instantly and, in a tone, understandable to the customer, and not as a robotic answer.

 

5) Easy to Track Performance

In the past, it was not possible to track the performance of whatever marketing campaigns a marketer designed, but now social networks provide this opportunity. One can exactly measure how many people liked the campaign and hence the offer, which gender was most involved in the message, from which region the campaign got more attention etc.

We have Various tools designed for each platform such as Facebook adverts (Same for Instagram), Google AdWords, Twitter Ads etc.

 

This data driven performance report can be used for improving and enhancing the future campaigns, so that, it gets even more engagement.